Missed call cost calculator

Put in how many calls you miss in a week, and what a job they could have become is worth to you. The calculator shows what that is worth in a year.

It is on the homepage already, as a quick sum with two sliders. This page is the same calculator with its own address, the sum in words, and a table to read the figure quickly. The page links back to the homepage, and the homepage links here.

How to work it out

Take the calls you miss in a week. Multiply by what one of those jobs is worth. Multiply by 52 weeks. If not every missed call would have become a job, multiply by that share as well.

In symbols: yearly cost equals missed per week times value of a job times 52. At a conversion rate less than 100 percent, yearly cost equals missed per week times value times 52 times conversion rate.

Example. 3 missed calls in a week. Each worth £250. Every one would have been a job.

Yearly is 3 times £250 times 52. That is £39,000.

Same two numbers at a 50 percent conversion rate, where half of those missed calls would have become a job and half would not. Yearly is 3 times £250 times 52 times 0.5. That is £19,500.

If you set missed calls to 0, the yearly figure is nil. That does not mean you never miss one. It means your chosen week had none.

Common yearly totals at 100 percent

| Missed per week | Job worth £150 | Job worth £250 | Job worth £500 | | --- | --- | --- | --- | | 1 | £7,800.00 | £13,000.00 | £26,000.00 | | 2 | £15,600.00 | £26,000.00 | £52,000.00 | | 3 | £23,400.00 | £39,000.00 | £78,000.00 | | 5 | £39,000.00 | £65,000.00 | £130,000.00 |

Common yearly totals at 50 percent

| Missed per week | Job worth £150 | Job worth £250 | Job worth £500 | | --- | --- | --- | --- | | 1 | £3,900.00 | £6,500.00 | £13,000.00 | | 2 | £7,800.00 | £13,000.00 | £26,000.00 | | 3 | £11,700.00 | £19,500.00 | £39,000.00 | | 5 | £19,500.00 | £32,500.00 | £65,000.00 |

At any conversion rate other than 100 percent, multiply the top table by that rate. At 25 percent, a quarter of the top row.

What this is and what it is not

This calculator shows what missed calls would be worth in a year if your week happened every week and each missed call became a job at the value you typed. Those are your two numbers. Nothing else is assumed.

It is not a claim from us about your business. It is not a promise that missed calls exist at a set rate. It is a tool to put a price on what you already see happening.

If you know how many of those callers call back, reduce the missed count. If you know what share of enquiries become jobs, use that as the conversion rate. If you win half of what you quote for, a conversion of 50 percent is closer to reality than 100 percent.

The version on the homepage

The homepage version is the same sum with two sliders. It sends you here for the tables, and this page links to the homepage for the quick go. That link in both directions is there on purpose, so the reader can find the other view.

No email wall, no sign up. The result is in the line above.

What helps besides counting

Picking up faster, an answer taken when you cannot answer, and a quote sent the same day all move the yearly figure more than any change to its price. If you want that last part handled for you, YellowTradie sends the message, captures the lead, and turns the talk into a quote. That is a product point for later. The figure above is yours either way.

Questions

How do I pick what a job is worth?

Use a typical value from those calls. If the calls are small repairs and occasional refits, use an average for that mix, or work two totals: one for small jobs and one for large.

Why 52 weeks?

It annualises the week you typed. The site works in a full year so the cost is comparable. If you close for four weeks, use 48 for a tighter estimate, or keep 52 and view this as the cost of a typical week repeated.

What is the percent for?

Not every caller becomes a customer. The percent is the share that would have become a job. Start at 100 percent to see the value of the calls before any discount. Then turn it down to what you believe, for example 50 percent where half of enquiries book. The maths is in the line above the table.

Does this file anything with HMRC?

No. It puts a price on lost chances so you can decide what to do. It is not an expense or a tax relief.

Sources

This calculator uses your own numbers only. It has no HMRC rate in it.

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